Second Harvest Food Bank

The people in one of the richest areas of the world (Silicon Valley) had a hard time believing that there were so many of their neighbors in need of food. But a family of four needs to earn $80,000 a year to make ends meet. Very often children were the ones who suffered the most.

We helped the client to strategically hone their message from “end hunger” to “end hunger for one child at a time.” We produced several campaigns and updated their website.

By reorienting the messaging so that it was interesting but not too heavy-handed, the word got out and the support came in.