SaverLife

SaverLife is a nonprofit that helps low-income families save money. Their brand strategy came from a research-based insight: We all know we should save money, but few of us actually do. We turned a passive, often negatively-messaged activity into one that felt proactive and uplifting. SaverLife was born.

We renamed the organization from EARN to SaverLife and launched the brand in San Francisco. Today, SaverLife is a national program with over 400,000 savers, who receive financial tips and cash prizes for good saving behavior.

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Logo

We created a simple identity to capture the idea of savings helping to move people toward the positive.

 

Triumphant Savers

The campaign spanned from out-of-home to digital banners and captured the emotion of feeling in control of your financial well-being.

 
 
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