Adamas Pharmaceuticals
Adamas Pharmaceuticals was having a bit of an identity crisis. There had been a fair amount of turnover and they were looking for some assistance to clarify their company values, purpose, and mission, and then to ultimately better express that to the world.
We uncovered that more than half of Adamas employees had a direct connection to someone with a neurological disease.
Brothers, mothers, or cousins, for them, it was just one degree away. Because of that, the passion and energy that exists at Adamas is unique. For them, it is a personal mission to help those with neurological diseases.
From revamping their brand design to launching a whole new website—what is now presented to the outside world is a better reflection of the personal passion on the inside.
The refreshed and clarified brand has been well received by all stakeholders, investors, management, and employees.
Adamas was acquired by another pharma company in 2022.
