Through providing Diagnostics as a Service, Imagen is on a quest to disrupt the diagnostic imaging industry. Their services benefit not only patients, but also health care providers, by improving the quality of care, improving the patient experience, and creating opportunities for additional revenue for health care practices.
We created a campaign called “Rethink Diagnostics,” that wove the story through Awareness, Engagement, and Action-oriented creative designed to encourage the audience to question the status quo, build awareness of Imagen’s new approach to diagnostic imaging, engage the audience in the benefits of Imagen’s unique offering, and stimulate action.
We employed display advertising, video, and paid social tactics to deliver our message. Furthermore, we developed a series of landing pages that would be the target of our different pieces of creative that were intended to further each message and provide opportunities for deeper engagement. This included long-form video, a gated white paper, a potential revenue calculation tool, and lead generation forms.
Integrated Digital Campaign
An Explainer Video is a great way to define a complicated offering.
Pre-roll videos
Digital banners
Specialized landing pages.
We created a revenue calculator so physicians could see the estimated profitability of the Imagen solution.
Social Posts completed the integration of the creative.
As we drove engagement, a white paper allowed prospects to dig deeper into the benefits of Imagen’s offering.
