Hospice of Santa Cruz County

We were hired to help Hospice of Santa Cruz County to help with their communications and branding. Hospice workers help families and individuals get through difficult times of life—most notably dying. Death is a difficult subject. We were tasked with creating a unified brand strategy and message to help convey the organization’s purpose, as their offerings were expanding beyond hospice.

Communication Strategy

After completing our research and discovery, we helped craft a brand strategy that reflected who they are.

This idea became the touchstone for everything we created.

Caring, for life.

Identity

Through our research, we heard how death, serious illness, and grief were all journeys. We updated their logo to better reflect the notion of this journey being a path to the heart, all contained within the home.

We positioned them as someone to partner with you along that path.

Service Line Naming

To help clarify their service lines, we worked with Hospice to update their names. The biggest change was from Concurrent Care for Children to the more uplifting name “Kid WISE,” which is an acronym for Wellbeing, Integrated Care, Support, and Expertise.

“The team at BrowneMusser were with us every step of the way as we explored changing our name, new branding, and strategic language to help us increase mindshare in our community.

They took time to help us understand and clearly articulate the journey of our patients and families as they need our services. They provided active language that reinforced the beauty of the care we provide during life’s most vulnerable times.

The new logo is a visual representation of the journey of serious illness and amplifies our values and messaging. Logo, strategic manifesto, understanding our audience, building robust SEO, and guidance throughout the journey.

BrowneMusser meets you where you are, takes time to understand what you need, and provides the expertise needed for success. They are brilliant, and caring, and a great investment.”

Diane Syrcle
Chief Mission Officer, Hospice of Santa Cruz County

Messaging and Brand Design

We crafted messaging for the organization and its departments to bring cohesion and consistency. We helped update their brand's look and feel by bringing consistency and a tad more sophistication.

Hospice of Santa Cruz County

Communication Strategy

After completing our research and discovery, we helped craft a brand strategy that reflected who they are.

This idea became the touchstone for everything we created.

Caring, for life.

Identity

Through our research, we heard how death, serious illness, and grief were all journeys. We updated their logo to better reflect the notion of this journey being a path to the heart, all contained within the home.

We positioned them as someone to partner with you along that path.

Service Line Naming

To help clarify their service lines, we worked with Hospice to update their names. The biggest change was from Concurrent Care for Children to the more uplifting name “Kid WISE,” which is an acronym for Wellbeing, Integrated Care, Support, and Expertise.

“The team at BrowneMusser were with us every step of the way as we explored changing our name, new branding, and strategic language to help us increase mindshare in our community.

They took time to help us understand and clearly articulate the journey of our patients and families as they need our services. They provided active language that reinforced the beauty of the care we provide during life’s most vulnerable times.

The new logo is a visual representation of the journey of serious illness and amplifies our values and messaging. Logo, strategic manifesto, understanding our audience, building robust SEO, and guidance throughout the journey.

BrowneMusser meets you where you are, takes time to understand what you need, and provides the expertise needed for success. They are brilliant, and caring, and a great investment.”

Messaging and Brand Design

We crafted messaging for the organization and its departments to bring cohesion and consistency. We helped update their brand's look and feel by bringing consistency and a tad more sophistication.

The updates to the brand were captured in their style guide.

Let’s connect

We’d love to talk with you about creating solutions for any (or all) of your communication challenges—from traditional to digital, from strategy to media buying.

Hospice of Santa Cruz County

Communication Strategy

After completing our research and discovery, we helped craft a brand strategy that reflected who they are.

This idea became the touchstone for everything we created.

Caring, for life.

Identity

Through our research, we heard how death, serious illness, and grief were all journeys. We updated their logo to better reflect the notion of this journey being a path to the heart, all contained within the home.

We positioned them as someone to partner with you along that path.

Service Line Naming

To help clarify their service lines, we worked with Hospice to update their names. The biggest change was from Concurrent Care for Children to the more uplifting name “Kid WISE,” which is an acronym for Wellbeing, Integrated Care, Support, and Expertise.

“The team at BrowneMusser were with us every step of the way as we explored changing our name, new branding, and strategic language to help us increase mindshare in our community.

They took time to help us understand and clearly articulate the journey of our patients and families as they need our services. They provided active language that reinforced the beauty of the care we provide during life’s most vulnerable times.

The new logo is a visual representation of the journey of serious illness and amplifies our values and messaging. Logo, strategic manifesto, understanding our audience, building robust SEO, and guidance throughout the journey.

BrowneMusser meets you where you are, takes time to understand what you need, and provides the expertise needed for success. They are brilliant, and caring, and a great investment.”

Messaging and Brand Design

We crafted messaging for the organization and its departments to bring cohesion and consistency. We helped update their brand's look and feel by bringing consistency and a tad more sophistication.

The updates to the brand were captured in their style guide.

Imagen

Vor Bio

Let’s connect

We’d love to talk with you about creating solutions for any (or all) of your communication challenges—from traditional to digital, from strategy to media buying.