Vor Bio

Vor Bio has an inspiring aspiration to cure blood cancer. Their depth of knowledge and innovative approach needed to be communicated simply to their various audiences—some of which don’t have a scientific background.

Together, we dove into strategy and messaging with their audiences’ needs as the focus. We built a brand design system that was an extension of their existing logo that has been expressed in a radically updated website.

A New Website

Through extensive research and applying design thinking to our process, we created a robust web experience. The new site has increased page views by 41% and people are spending 66% more time per session.

We led a photo shoot in their offices and lab in Cambridge to capture their path to eradicating blood cancer through their innovative science, technology, and approach.

Two people collaborate on a white board in a glass walled room.
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