Pieces

Pieces is a HealthTech company that creates products rich with functionality and cutting-edge, artificial intelligence-based technology. The complexity and depth of their products—paired with having multiple audiences—made messaging difficult. Their outbound communication and identity were a bit scattered and felt dated.

BrowneMusser’s research helped clarify Piece’s overall mission and led to the creation of a communication strategy. We then designed a new logo and identity system, renamed their products, launched a new website, and then redesigned all their sales materials.

Their unified brand and product strategy have enabled easier communication, facilitated new product roll-outs, and positioned them to more accurately reflect their position in the market.

Cohesive naming

We developed a naming strategy so their products held together as a family.

A comprehensive brand system

We created a robust branding system around the new logo. Through color and pattern, we were able to unite all their materials under one visual identity system. From sales collateral to infographics, everything is now unmistakenly Pieces.

A new website

We reconceived Pieces’ website to address their multiple audiences—Health systems, community organizations, and people in those communities—and clarified their unique position in the market.