Image
Top
Navigation

Zuckerberg San Francisco General

Public Hospital and Trauma Center

Scope
Strategic Positioning
Naming
Identity
TV
Radio
Digital Display
Website
OOH
Newspaper

Details

An amazing story, San Francisco’s General Hospital has been integral to the health of the City for more than 150 years, but had never deliberately branded themselves. We were hired to discover the unique truths, of which there were many, to position the hospital so they could get the credit they deserved. From those truths we created a new logo to complement their new name that acknowledges the generous contribution of Dr. Priscilla Chan and Mark Zuckerberg and an outreach campaign to bring a breadth of meaning to the new tagline–Care. Work was produced in English, Spanish and Cantonese.