Working with Earn, a non-profit that supports low income families to save money, we based our campaign on the research-based strategic insight that we all know we should save, but we don’t do it. We needed to turn a passive often negatively messaged activity in to one that feels more proactive and uplifting. So SaverLife was born. It’s a program jointly supported by Earn and the San Francisco Office of Financial Empowerment that creates a saving community, delivers weekly financial tips and rewards good saving behavior with cash incentives.
“Our relationship with BrowneMusser is a true partnership. They worked hard to truly understand our audience and our goals. As a result, they were able to guide us strategically and ultimately deliver an incredible campaign that has exceeded our expectations and taken our work to the next level.”
Leigh Phillips, CEO