Scleroderma Research Foundation
Thankfully, scleroderma is a fairly rare disease. But it deserves to be better known to the medical community and the general public. It was our task to work with the Scleroderma Research Foundation to help bring clarity to their messaging and update their identity to better reflect their mission to support the research that will find a cure.
Strategy
After conducting research, we distilled our thinking into a strategic positioning statement—it has since been adopted as their new tagline. The strategy reinforces their principal focus and helps differentiate them from other organizations focused on scleroderma.
Manifesto
We further emotionally expressed the strategy in a Manifesto. It was so compelling to the SRF and their Board of Directors that we were asked to bring it to life in an animated video.
“We could not be happier with the work, value, and extraordinary partnership BrowneMusser has brought to our organization. The marketing strategy and manifesto you crafted so eloquently and emotionally express who we are and what we care about as an organization. You’ve helped unify our voice, connect with our constituents, and ignite our fundraising efforts in ways that far exceeded our expectations.”
Joanne Gold
Executive Director, Scleroderma Research Foundation
Identity
We updated their logo to be a better expression of the strategy.
Identity System
We developed an entire design system for the SRF brand as an extension of the new identity.
This tranformed their collateral, social media presence, and annual report.
Their updated Instagram feed.
“Some of the SRF Board members like myself have been involved with the organization since its earliest days, and the work BrowneMusser has done to transform our branding, identity, and website content is what we have dreamed and talked about for 30 years. It is simply spot-on fantastic.”
Bob Saget
Scleroderma Research Foundation Board Member
Comedian, Actor, Writer, Director, and Producer
2020 Annual Report
